3 new SEO strategies to try for great results

3 new SEO strategies to try for great results
September 24 09:52 2018 Print This Article

Search engine optimisation (SEO) is an evolving process, but the aim remains the same. If you want to drive targeted traffic to your site, here is a look at the SEO strategies you should be perfecting.

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A recent report suggests that less than half of US businesses use SEO. One of the reasons respondents cited was a lack of awareness of how SEO works. At its heart, SEO is simply about providing content that answers the queries that search engine users type into the search box. Here are three areas on which to focus your SEO efforts.

1. Link network

Backlinks can be valuable, but it is important to focus on the quality rather than the quantity. On a practical level, this means proactively making the effort to earn links. You can do this by sharing content that high-quality websites in your niche or sector want to link to. Likewise, ensure your internal links point to the right pages on your site and that any external links are to high-quality sites.

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2. Technical optimisation

Although it might not appear to be an SEO issue, user-friendliness is vital to the process. A slow, cluttered site is not helping your visitors or the search engines. Your site should be fully optimised, with correct onsite tags, a site map and proper indexing. Make sure you’re being clear what your site is about.

3. Content

Of course, content is not a new SEO strategy. In fact, it is the cornerstone of the whole process. In the past, it was enough to fill up a page or a whole site with keywords. However, the focus has increasingly shifted to the quality and relevance of content. Ensure your keyword frequency and density are optimised, and don’t forget about your titles and meta descriptions.

SEO is a time-consuming business, especially when you want to achieve the best results. Elevate UK are a London based SEO Agency that can help you get the most from your online presence. Consider using London professional SEO services to take your business to the next level.

The overall message to keep in mind is that SEO is not a static activity. If you want to use SEO to its full potential, it is important to be constantly assessing what works and what doesn’t.

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Clare Louise
Clare Louise

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