6 Tips for Improving Non-Verbal Communication in A Video Conference

6 Tips for Improving Non-Verbal Communication in A Video Conference
July 17 11:23 2017 Print This Article

As we explained before, body language plays a very important role in companies, because while the oral one transmits information and data, the body communicates emotions, feelings and personal attitudes. For this reason, it is crucial in any negotiation, meeting or training either in person or by video conference.

One of the most common mistakes in many companies is to think that the attractiveness or success of a message lies in the content, but according to a recent study, between 65% and 80% of our communication with others is non-verbal. In fact, while in a minute we are able to think between 400 and 500 words, finally we are only able to articulate about 150 words, so we can leave incomplete or confusing messages. In this sense, two of the most used systems in companies, such as the telephone and e-mail, do not offer a complete communication, since they only give us the voice or the speech. On the other hand, tools like videoconference allow to combine the image, the sound and the speech so we can use the body language to emphasize, to qualify, to arouse interest … but, how we do it?

6 tips to enhance non-verbal communication in a videoconference:

– The personal image is the first message in a videoconference. Before we pronounce the first word we are already communicating and it is fundamental to make a good first impression. For starters it is advisable to replace the initial handshake, which would be produced physically, by a greeting and a smile. We can also ask him how he is or how he has been during the day. Once finished the video call is important to say goodbye and keep the smile and the position a few seconds beyond the disconnection in case there is an error.

– The framing. The framing offered by the camera shows what we want to see and is decisive for projecting the image that we want to show. For this reason, it is imperative to check what will be seen and how it will look before connecting.

– The gestures. The way a person moves offers a lot of information, for this reason, you have to gesture naturally but controlling movements. We must avoid making gestures involuntarily, for example, when we are nervous we make faces, touch our hair or play with balls. It is imperative to identify these movements, to control them and eliminate them.

– Non-verbal communication and our audience. We must bear in mind that videoconferencing is not like the telephone and that we have to maintain an adequate position, since our interlocutors can see us at any moment. But we must not only take into account our gestures but also those of our audience. In this sense, if they yawn, close their eyes or entertain themselves with other tasks, they have lost interest and we must try to regain their attention.

– The look. As a general rule, it is best to look at the camera, so the other person has the feeling that you look into the eyes. It is not advisable to get too close to the screen because the other person will have the sensation of invading your space, making you feel the same discomfort that is transmitted when someone is very close to another person when speaking.

– The smile. The smile is the best weapon in any speech, as it releases tensions, relaxes the environment and generates empathy and trust with the other participants. It can also be useful for smoothing a negative situation, for example, smiling when you are late. It is important that the smile is frank and does not look fake as it would have the opposite effect.


As we can see, non-verbal communication has a great impact when it comes to communicating in meetings, speeches or virtual exhibitions. In this sense, more and more companies are acquiring videoconferencing systems such as ezTalks Cloud Meeting that offers features specially designed for the company and is equipped with the maximum benefits so that a meeting or negotiation by videoconference has the same characteristics as if it were face to face.

But non-verbal communication is not only important in meetings, but also in trainings, seminars and online trainings, since the trainer has to connect, empathize and dialogue with his audience, at the same time, to maintain attention. This can be achieved not only verbal but also exchanging looks, movements, gestures of complicity. In this sense, ezTalks Cloud Meeting has a specific modality, Meeting Webinar, specially designed for the realization of seminars and online training, which guarantees a Fluent and collaborative communication between participants. In addition, it provides the user with all the necessary tools for the realization of webinars like whiteboard and chat, space to store and share screens.

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