The branding mantra that helps businesses get the edge

The branding mantra that helps businesses get the edge
December 31 07:36 2016 Print This Article

Branding and promotion is very important for any business. Without branding and promotion no company will earn a name in the market. An advertising agency will be able to understand the type of business better, develop the best suited campaign and deliver quality work. It is not always feasible to develop such concept in-house because marketing campaigns are huge, it needs lot of time. Consulting a creative director of such agency always helps.

The creative director plays the most important part in an advertising agency. It is the work of the creative director to oversee the smooth processing of work. From developing a unique concept to allocation of the right work to the right person, from developing a promotional campaign to execution of the work is the job of a creative director. Going for any renowned creative consultant helps to deliver solid result.

Joseph Cianciotto is one such name in the world of advertising. He used to be the executive creative director and also the chief digital officer at DDB New York. During his 11years tenure in the Company, Joseph led DDB to achieve great height. He dealt with high end clients like Unilever,   Electrolux, GliddenUSTA, , Glidden, , Reebok,  Cotton, Subaru,  J&J, Anheuser-Busch InBev, Gibson, Diet Pepsi, Merck, GP, ExxonMobil, NBA, NFL, NY Lottery, Electrolux, UTC and State Farm. DDB NY is one of the top advertising agencies in USA. Not only being the creative director of such company is prestigious but it demands high skill set.

To hire such creative ad agency, one has to be very clear about the venture demands. If you are unable to identify the need of the business but sure about going ahead for a promotional campaign, then you should contact Joseph Cianciotto, an expert like him will hear out your idea, and then structure the best suited ad campaign for you.

Joseph Cianciotto, quite recently served as the Executive Director of Translation. In the year 1995, Joseph earned his graduation degree in Visual Communication from Carnegie Mellon University. Inclined towards creativity Joseph started his career as a content creator and digital marketer. A perfect blend of creative skill and business sense drove him to develop the digital practice in DDB NY as well. Earlier in 1998, Joseph was appointed as the creative director and vice president by D’Arcy Worldwide, another honcho in the advertising world.

Many times Joseph’s contribution in the advertising world has been recognised. He has been honoured with awards like Cannes, ANDY, Cilos, One Show, Webby and Comm. Arts. He can be termed as a pro in the respective field, his years of experience and dealing with different clients have earned him that status.  Joseph’s 19 years of experience includes his contribution towards branding, conceptualising, broadcasting and many more. Throughout his career, Joseph has been associated with high end Fortune 500 companies.

Other than his career, Joe Cianciotto also holds keen interest in music. He believes in balancing the work and family life properly. When not working he spends time with his wife and two daughters Hannah and Sophie.

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Mary Gaines
Mary Gaines

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